The Basement

THE HYUNDAI 

Feb. 2018





client
THE HYUNDAI

location
THE HYUNDAI
Cheonho store 
Seoul

build area
198 ㎡

use
Fashion shop
lead designer
Rita

mentor
Yonghwan Shin

3d visualization
Liam Choi

































































The Basement is a street casual editing shop selected by Hyundai Department Store.

Placed columns and fitting rooms were designated as new roles to list and load 'raw'
properties. It also induces access through movement through free traffic line.

/raw ; raw material, unprocessed/


The designer completed the space with the concept of 'raw' as she developed the
design to focus on harmonizing with the identity of Street Brand and the design of
Hyundai Department Store's public department.












































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