Mellower coffee · young

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Mellower coffee · young 체인스토어의 Brand identity 로 일상을 공유하는 사람들의 달콤한 관계에서 영감을 받았으며, 함께 손잡은 모습을 심볼화한 Logo 를 바탕으로 젊은 멜로워들이 나누고 싶은 이야기가 시작된다.
We was inspired by the sweet relationships of young people who share their lives as brand identity of Mellower coffee ‘Young’ Their story begins based on a logo of their hand held together.

Creative Director : Yong-hwan shin
Design team : Rita, Hanna Park

Scope of works : Brand identity/ Logo design

Client : Mellower Shanghai