emart wolgye branch

이마트는 대한민국의 대형 할인점이다. 그로서리를 중심으로 장보기에 국한된 장소에서 벗어나 이마트 월계점 ‘THE TOWN MALL’ 은 6개(F&B, Culture, Life, Grocery, Fashion, Factory Outlet)의 테마 MD로 구성 되면서 즐거운 쇼핑 경험을 통해 고객이 오래 머물고 싶은 장소로 트랜스포메이션 되었다.

디자인 스튜디오 NBDC 와 FRINDLEY와의 협업을 통해 설계된 이마트 월계점 ‘THE TOWN MALL’은 온라인 시장의 가파른 성장으로 인한 오프라인 매장의 역할 변화 필요성이 대두됨에 따라 지역민의 니즈, 데모그라피, 타켓, 라이프 스타일을 반영한 컨텐츠 중심의 앵커 전략에 초점을 맞추어 설계 되었으며 먹고, 놀고, 배우고, 즐기는 장소로 다양한 경험과 문화를 제공한다.

emart is a supercenter based in south korea. No longer limited to a place that is mainly for grocery shopping, "THE TOWN MALL" in emart's wolgye branch consists of merchandisers featuring six themes (F&B, Culture, Life, Grocery, Fashion, Factory Outlet), having been transformed into a space where customers would wish to stay longer with enjoyable shopping experience.

The design of "THE TOWN MALL" in emart's Wolgye branch is the product of its cooperation with two design studios, FRINDLEY and NBDC. It was designed with a focus on an anchor strategy, centering on contents that reflect the local needs, demography, targets, and lifestyle, against the backdrop of the rapid growth of online markets and the need for changes in the roles of offline markets. As a place where customers can eat, play, learn, and have fun, "THE TOWN MALL" provides a variety of experiences and cultures.

special thanks to
Youngeun Shim
Kyungwon Seo
Dokyeong Kim

first floor of wolgye branchFirst floor
second floor of wolgye branch
Second floor

Opening                            May 2020
Build area                         first floor 4,182㎡
                                      Second floor 4,959㎡
Use                                      Multi Shopping Mall
Client                                  emart
Interior architect            NBDC
Director                              Yonghwan Shin 
Lead designer                  Rita, Myeonggeun Park
Team                                   Hanna Park 
                                              in collaboration with
Spatial planning             Seungyong Shin of FRINDLEY
Interior contractor          Dau Inc.
Photography                    Yongjoon Choi

ⓒ 2020 NBDC
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