A GIFT PAGE

기프트 페이지는 ‘일상을 선물처럼, 선물을 일상처럼’ 을  모토로 라이프 스타일에 걸 맞는 아이템을 소개하는 현대백화점의 기프트 샵이다.

자신의 취향 소비가 확실한 젊은 가족을 타켓으로 아빠, 엄마, 아이, 반려견 상품이 공간과 조화롭게 어우러지면서 보다 독립적이고 전문화된 공간을 필요로 하였다.

‘공간’
우리들의 집에 거실을 중앙에 두고 사방으로 가족구성원들의 방이 둘러있는 것처럼 중앙 디스플레이 주변으로 ‘공간’을 계획하였고,  기프트 샵의 특성상 많은 상품을 더욱 돋보이기 위해 집기들은 기본에 충실한 단순한 형태로 디자인 되었다.

‘공간’은 기프트 페이지의 시그니처 컬러인 옐로우와 그린을 재료위로 물들이면서, 정체성을 드러냄과 동시 동선의 흐름을 자연스럽게 유도한다.


The Gift Page is a gift shop of Hyundai Department Store, which introduces items that suit your lifestyle under the motto of "Daily life like a gift, gift like a daily."

With the aim of a younger family whose consumption was certain of their own tastes combined in harmony with the space of their fathers, mothers, children and dog products, they needed a more independent and specialized space.

‘Space'
With our living room in the center of our house and family members’ rooms all around us, we planned to have a space around the central display, and because of the characteristics of the Gift Shop, the furniture was designed in a simple form that keep to the basics.

'Space' dyed yellow and green, the signature colors of the Gift Page, on top of the material, and naturally induces the flow of the simultaneous movement with the exposure identity.

In addition, each type of colorful modular sofa placed everywhere is placed in the right place, creating a point of rest for customers and pleasant space.


client
Hyundai department store

location
Hyundai department pangyo store

build area
137m2

use
Gift shop

opening
2019. 12.

scope
Schematic design
Design development
Construction document
Construction administration

NBDC
SHINYONGHWAN
RITA
Myeonggeun Park

constructor
Lhaone design

photo
NBDC





ⓒ 2019 NBDC
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or any storage and retrieval system, without permission in writing from the publisher.

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